Banking

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Banking and Financial Services

The banking and financial services sector has been undergoing rapid change. High levels of competition for consumer dollars has reached an almost frenetic pace as the markets become more open and unregulated, financial institutions continue to merge, and new players enter the sector.

The banking industry is becoming more and more commoditized, and market positionings that once provided “unique selling points” are now merely common practices in the industry. Further, technological advances have brought new options and new competition, providing relatively small regional banks with the capability to become national through the introduction of e-banking products and services.

As a result, consumers have become much less brand loyal, increasingly sophisticated and demanding; and are actively looking for better rates, lower costs, greater flexibility, better services and improved convenience.

Baxter Strategies Incorporated has extensive experience in banking and financial sector research. Our team is staffed by experienced professionals, all of whom have worked with financial services providers and have an extensive understanding of the sector.

We provide pivotal market research services to major, regional, and community banks. As their strategic partner, we deliver primary and secondary research as well as competitive analysis to support their growth objectives. Our market research services support market entry and product introductions, product restages, customer satisfaction benchmarks, and strategic analysis. The following are a few of the assignments we have conducted in the Banking & Finance industry:

Product Advertising research
Customer attrition research
Customer satisfaction research
Competitive SWOT analysis
New markets entry research
Data security research
Bank teller attribute research
Signage research
New product development
The impacts of proposed governmental regulations on bank revenues ie. the impact of the new bankruptcy laws, etc.

Site last updated 11/30/2011

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