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Innovation Barriers

New Product Development

Many companies, recognizing the essential role new products/line extensions play in insuring continued sales growth, have established an internal process for developing new products. To assist companies new product explorations Baxter Strategies offers a full range of services that can support every phase of this essential process.  Our services can individually support your company or new product team with assistance on any single phase in this process, or any combination of them - including handling the full process from start to finish.

Some of the services we provide include:

  • Setting Corporate Goals and Priorities

  • Review of Current Marketing Data

  • Category Analysis

  • Ideation - Structured Creativity/Brainstorming

  • Development of Preliminary Concepts

  • Concept Testing, Selection, and Refinement,

  • Development of Final Concept(s)

  • Development of a Product Launch Plan.

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Site last updated 11/30/2011

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