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Our People

Our commitment to excellence is reflected in our personnel, all of whom offer an extraordinary depth of practical business experience in business consulting, marketing, and marketing research.

Management

Steven E. Kane

Chief Executive Officer

Steven Kane is a nationally known expert on strategic marketing, consulting and market research. Previously the National Director of Research at KPMG, his extensive career has included experience providing strategy, marketing services, research and business support across a wide range of industries.

Steven has also served as President of Marketing Decision Systems, Inc., a marketing consulting and research company; served as Executive Vice President of Marketing for Dermagen, a personal care product company serving both the human and veterinary markets; managed research for Lever Brothers; and directed research services at three of the world’s largest advertising agencies. Steven has also taught marketing, new product development, advertising and marketing research as an adjunct professor at the Adelphi University Graduate School of Business.

Steven offers a constellation of skills and expertise in the fields of marketing and market research, fully grounded in the realities of business. The confluence of these skills insures that the research findings of all projects we undertake are translated into optimal business solutions that address the business issues and needs of our clients.
 

Key People

Peter M. Pattinson, Ph.D.

Competitor Intelligence

Ronald C. Tobias

In-Depth and Qualitative Research

An internationally acclaimed expert in qualitative research Ron Tobias has been widely quoted by the press. Mr. Tobias has more than three decades of experience conducting in-depth interviews and moderating focus groups, which includes senior marketing positions at Merrill Lynch and J. Walter Thompson, as well as account management and new product development positions at major New York City advertising agencies. His client focus, skill, and business acumen ensure that every qualitative study we conduct is effective in meeting our clients needs.

Doug Bureman

Sports Marketing

Doug Bureman has nearly twenty years of professional sports front office experience that includes senior management positions with both the Pittsburgh Pirates and Cincinnati Reds. He has a Bachelors Degree (Journalism) and Masters Degree (Sports Administration) from Ohio University.

As Senior Vice President, Business Operations for the Pirates Mr. Bureman was responsible for the team’s Broadcasting, Finance, Public Relations, Marketing, Stadium Operations, Ticket Sales and Spring Training operations.  During his tenure, the Pirates won two divisional championships and set team records for attendance and revenue. Doug began his professional career with the Reds, serving in a number of positions including Public Relations, Season Ticket Sales, Traveling Secretary and Business Manager.  During his time with the Reds, the team won five division titles, three National League pennants and two World Series championships while setting team records for both attendance and revenue.

Doug brings to Baxter Strategies clients a comprehensive understanding of the business of professional sports and sports marketing, the critical importance of timely, comprehensive consumer information, and a sharp focus on helping professional sports leagues and their teams maximize attendance, viewership, and revenue.

Marianne Hussey, MBA

Director of Marketing Services

A world-class marketing consultant with over 20 years experience as a senior marketing officer for major pharmaceutical, healthcare, and consumer products agencies, Ms. Hussey offers broad experience in all phases of product marketing.  She offers particular expertise in the development and execution of brand restages and new product development programs and has proved abilities to create powerful and profitable brands.  

Sheldon Brooks

Telemarketing and Field Services

The heart and soul of any market research project is the interview itself.  Mr. Brooks, with three decades of leadership in research field services, brings his total commitment to the highest quality in data collection to every study we conduct.  His broad understanding of the research process stems from his experience at top advertising agencies, running major research panels, and field service firms which provide him with the highest level of expertise in all data collection areas, including: technology, field control, training, ethics and research methodologies.  Having Sheldon on board guarantees that all research we conduct is based on accurate data obtained in a professional manner.

Rod MacIver
IT Director

A well known IT expert with a reputation for the design and execution of effective online research programs, database systems, fastidious execution, and on-time performance, Mr. MacIver has over 25 years of frontline experience providing online and Web-panel services, and financial systems development to a wide range of industries throughout the US and Canada.

Rod’s past experience includes serving as president of Go-Global Technologies; Webster Internet, a dial-up Internet access company; as well as senior positions in software/application development, network design as well as IT troubleshooting and training.

He has been a force in the development of Internet based database systems and Web surveys since early 1996 and was one of the earliest ColdFusion developers, expertise that he now brings to all our projects. Rod’s experience spans hundreds of on-line and web based surveys.
 

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Site last updated 11/30/2011

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