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When it Comes to Proposals, Winning is Everything! The Baxter Strategies Proposal Debrief System (PDS™) is a powerful tool designed to help our Business-to-Business clients understand their performance on major proposals and improve their sales efforts quickly, effectively and affordably. Combining the benefits of both quantitative and qualitative methodologies, the intimacy of person to person interviewing and the speed of internet reporting, PDS™ will tell you exactly why you won or lost, how your performance compares to your competition and what you can do to improve your performance. A company's response to a RFP is one of the most important, costly and insufficiently studied procedures used. Tremendous effort goes into each of the proposals they develop and each presentation they make, but few firms do more than chat about the results after the fact, eliminating one of the most important firm growth mechanisms - learning from past successes and failures.
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