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Prospect Profile

A Target Prospect Profile Study is based on a series of in depth interviews with senior executives (generally between 3-5 Interviews with C-Class and Audit Committee Members) at important target companies. Best conducted prior to a pitch, the information from this study will give you a real edge, by fully understanding the company, what their needs are, why they are undertaking a RFP at this time and what their prime selection criteria are.  

Benefits

  • You will understand your most important targets better, and be able to address their real interests and needs.

  • You will learn who the real decision makers are in the RFP process.  Frequently bids are lost by focusing on one key individual, when a second is actually the main decision maker.

  • Uncover the culture of the company you are pitching, allowing you to be more effective in the presentation you make, adjusting it to the style of the organization.

 

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Site last updated 11/30/2011

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