Marketing Services

Baxter Strategies offers the full services of a creative, fluid and responsive marketing/branding agency. We offers a wide range of Creative, Marketing, Branding, Analytical, Strategic and Research Products that can bring your firm's sales and client retention process to a new high. We identify powerful new products and product restages; develop effective brand strategies, brand identities, and branding programs. Our clients count on us to help them successfully develop and launch new products, revitalize established brands, or simply create more engaging brand experiences. Some of the ways we can help...

Industry/Segments, Company Size, Product Fee Split, Regionality, Satisfaction, Interest in expanding relationship, etc.

Effective marketing strategy is an essential prerequisite to the development of a successful brand. That's why we help companies identify the essence of their brand, and its position in the category, then defining a brand vision, brand differentiation, brand promise and brand personality that will set them apart from the competition and drive sales and profitability.

Branding
A Brand is a combination of dimensions, (name, trademark, image, etc.) that are used to identify the products or services of one seller/marketer and that differentiate them from those of others. While supported by the seller. marketer, the brand actually resides within the minds of customers and is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

Branding is the efforts put forth by a seller/marketer to communicate the nature of their brand to the consumer - positioning the brand in a way that differentiates it from the competition and that getting your prospects to see you as the only one that provides a solution to their problem.

To be successful a brand should deliver its message clearly, a message that confirms your credibility, connects with your target prospects emotionally, motivates the buyer, and fosters user loyalty.

The development of a targeting strategy based the identification of key market groups and prospect list(s), using characteristics including: demographics, product use dimensions, psychographics, etc., carefully aimed at the services and potential clients that will best help you achieve your sales and marketing goals.

Identifying relevant, sustainable and defendable differentiators for the brand. Among the approaches we take to achieve the optimal positioning for our client brands, we conduct workshops, review past brand activities, execute research, evaluate the competitive landscape - and ultimately identify the unique selling proposition that will give the brand an edge over the competition.

In depth interviews at target companies to provide the insights that are necessary to give you the edge in winning the business.

As companies and brands grow over time, things tend to get complicated. Selling strategies change over time, sub-brands, brand extensions, and line extensions are added; and acquisitions can lead to a further proliferation of products and relationships with. When things get out of hand we work with our clients to define brand architectures that make order from what can be a chaotic landscape.

Brand messages and communication must be consistent overall, but flexible enough as needed, to resonate with different target audiences. We develop detailed brand messaging documents that help brands be fluid enough to connect with different audiences in different marketplaces; across varied geographies and cultures.

In depth interviews at companies you have pitched to provide insights into the reasons for your wins and losses that will help guide your future success.

Customer Retention
Given the high cost of winning a client, and the high level of revenue loss involved customer retention is even more important in this category than any other.

Although it’s best not to lose valued customers in the first place, it’s still much easier to get them back than it is to get new ones.

Development of a system to cost-effectively provide the capability for aggregation and reporting of overall and engagement-level data to stay on top of client dissatisfaction, and to increase sales to this most important group.