Survey Research

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Quantitative and Qualitative Research

Baxter Strategies has extensive experience and expertise conducting consumer and business-to-business research, especially hard to reach individuals, including the affluent and the very important members of the Corporate C-suite. We understand their special characteristics: the finite universe of these busy decision-makers and the often technically sophisticated products or services they buy. We will work with you to ensure that your study reveals the real needs of your purchasers and users, and what marketing approach will work best. Following is a brief outline of some of the type of research we conduct.

Market Assessment Research

Baxter Strategies can provide you with a wide range of surveys aimed at understanding the professional services market, it size, competitive nature, and structure. Following is a list of some of the various types of Market related research we have experience conducting.

Market Sizing Studies	Tracking Research	Image and Positioning Research
Market Structure Studies.	Attitude and Usage Studies	Product/Service Tests
Market Segmentation Research	Concept Assessments.	Pricing Studies.
Market Trend Analysis	Opportunity Analysis	Problem Identification Research

Customer Satisfaction and Loyalty Research

A Baxter Strategies customer satisfaction study tells you which elements of your product/service generate the most loyalty from your customers. It identifies the basic hierarchy of customer values within your industry and pinpoints your strengths and weakness versus the competition. With the results in hand, you can locate resources to support the functions that matter most to your current and prospective customers. We offer:

Customer Satisfaction	Service Quality Audits	Periodic Tracking
FixedFocus^TM Customer Retention System	Customer Care Study	Continuous Tracking
Competitor Satisfaction	Post-proposal Debrief	Needs Assessment

Issues Leadership Research

In the highly charged and competitive Professional Services environment it is essential to maintain a competitive edge. One of the most effective ways of doing this is to be perceived as an "issues leader" in the key areas in which you work. One of the best ways to accomplish this is to conduct key issues research that can generate the type of positive public relations that future sales will come from. Baxter Strategies offers:

C-Suite issues studies	Creation of a C-Suite on-going panel for monthly issues surveys	Continuous Issues Tracking
Industry Issues Research	Periodic Issues Tracking

Qualitative Research

Qualitative Research has the power to deliver marketing insights that can have an immediate impact on your business. At Baxter Strategies we cut through the nonsense and produce the clear, concise results you need for real business decision-making. Whether your qualitative is stand-alone or part of a larger quantitative research program, our qualitative research will clarify your market and delivers the insights you need to address the issues you are confronting.

Focus Groups.	Decision Process Studies.
In-depth Interviews.	Ideation/Creative Sessions.
Case Histories.	Ethnographic Studies
New Product/Service Development.	Observation Research.

Site last updated 11/30/2011

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