FanRelationshipIndex

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Fan Relationship Index

A Game-Changing Marketing Support Program

Helping Professional Sports Teams and Leagues Build their Business

Baxter Strategies' Fan Relationship Index is a one-of-a-kind, flexible, comprehensive, marketing research, analytical, and marketing decision support system for professional sports leagues and their teams.

Fan Relationship Index gives professional sports teams and their leagues the ability, at any point in time and over any period of time they wish, to have the comprehensive local and league-wide consumer information they need to make more informed decisions in their marketing and sales strategic planning, as well as to respond to unpredictable, rapidly occurring, market-changing events and conditions.

Fan Relationship Index is the only daily measure of public perception for professional sports teams and their leagues, with team performance measured on the top indicators of team brand health.

It features:

Daily interviewing coverage of professional sports teams and their leagues throughout the entire year - off-season, pre-season, regular season, and playoffs. It allows you to monitor changes in the market as they occur, both short term and over time, and respond to them accordingly.
Unparalleled flexibility and power - Fan Relationship Index's unique, powerful program design provides you with the flexibility to address virtually any issue that comes up, whenever it comes up, all in a simple, easy to use and understand format.
A broad separate sample of adults 18+ in each team’s respective market to permit teams to assess their performance among core, peripheral, and target fans.
Dashboard Reporting that presents complex data and assessments in a simple, easy-to-understand format. Comprehensive detailed tabulations are also available for download.
High-quality, action-oriented data presented in a clear user-friendly manner, and available whenever you need it.

Whether you work in professional Baseball, Basketball, Football, Ice Hockey, or Soccer, the perception of your team and its league by your fans and potential fans is the life-blood of your business success. When you set your strategies and execute against them, you need more than just a point-in-time picture of fan behavior and attitudes.

You need the most complete and comprehensive ongoing view possible; to know how the ever-changing attitudes and behavior of your fans and potential fans will affect your sales and viewership; how spontaneous events are impacting your brand; and how to be prepared to take the right action at the right time. Using Fan Relationship Index vs. using traditional market research is like viewing a movie instead of looking at a photograph taken once a year. With traditional market research you get the annual snapshot. With Fan Relationship Index, you get to see the whole story and get to watch it as it continuously unfolds.

Contact us today for more information on how the proprietary daily consumer interviewing and broad market samples of Fan Relationship Index can help your professional sports league and its teams maximize your marketing, sales, and communication performance; enhancing fan attendance, viewership, sales and revenues.

Site last updated 11/30/2011

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