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Transportation

To be successful, a transportation department or agency needs to understand more than the basics of people moving.  They must be aware of the needs and attitudes of many different stakeholder groups; be involved with the civic life in the municipalities they serve; as well as being aware of the political realities within the area in which they operate. Public and stakeholder outreach, visioning, strategic planning, and marketing, all essential elements of the process, must flow from timely and accurate information that should come from effective marketing research.

Whatever the transportation issues you must confront, Baxter Strategies can provide you with the resources you need to solve them. Among our many services, we can help guide you in assessing community attitudes and improving community support; developing programs to improve customer service; evaluating and enhancing transit service quality; identifying new marketing approaches; helping increase conversion of SOV drivers to public transit/carpools, and vanpools; measuring passenger satisfaction; and providing the data needed to guide service development efforts.

We focus on supplying transportation providers and organizations like yours with the information and expertise they need to achieve their goals. We do this by...

  • Providing our clients with an exceptional team of knowledgeable and seasoned veterans.

  • Offering a unique combination of marketing research, marketing, and transportation experience.    With this broad background, all projects we undertake will provide you with the strategic thinking and marketing insights needed to ensure programs that will bring success.

  • Basing our work on an in-depth knowledge of our customer's business situation and the transportation industry.

  • Maintaining the highest ethical and professional values; values that represent the cornerstone of our business, governing the quality of our work, how we deal with our clients, and how we work with each other.
     

 

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Site last updated 11/30/2011

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