Customer Win-back

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Customer Win-back Research and Consulting

Although it’s best not to lose valued customers in the first place, it’s still much easier to get them back than it is to get new ones. Recent research suggests that you have a 20% to 40% chance of regaining a lost customer, but only a 5% to 20% of selling to someone you have never sold to before. Yet many companies don’t bother – just writing off a loss as permanent. It make good sense and a profitable investment to incorporate a customer win-back program into your growth strategies.

Baxter Strategies uses sophisticated techniques and methodologies to …

Determine why valued customers have left
Assess which of your “lost” customers can be won again
Develop effective strategies to recover them, and
Use this information to identify and save valued customers on the brink of defection

Site last updated 11/30/2011

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